{"id":52639,"date":"2024-01-17T09:50:38","date_gmt":"2024-01-17T12:50:38","guid":{"rendered":"https:\/\/projetoslayerup.com.br\/layerup\/?p=52639"},"modified":"2024-03-15T12:49:16","modified_gmt":"2024-03-15T15:49:16","slug":"tendencias-de-e-commerce-para-2024","status":"publish","type":"post","link":"https:\/\/projetoslayerup.com.br\/layerup\/tendencias-de-e-commerce-para-2024\/","title":{"rendered":"Tend\u00eancias de e-commerce para 2024"},"content":{"rendered":"<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">No vasto e din\u00e2mico mundo do <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">e-commerce<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, a capacidade de antecipar e compreender as tend\u00eancias \u00e9 como possuir um GPS em dire\u00e7\u00e3o ao sucesso.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Afinal, estar ciente das mudan\u00e7as e inova\u00e7\u00f5es no e-commerce n\u00e3o \u00e9 apenas uma vantagem competitiva, <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">mas uma estrat\u00e9gia essencial <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">para o crescimento sustent\u00e1vel dos neg\u00f3cios.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Conhecer as tend\u00eancias desse setor permite que os empreendedores estejam <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00e0 frente no mercado<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, adotando pr\u00e1ticas e tecnologias emergentes antes que se tornem convencionais. Isso n\u00e3o apenas impulsiona a inova\u00e7\u00e3o, mas tamb\u00e9m coloca a marca em posi\u00e7\u00e3o de <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/projetoslayerup.com.br\/layerup\/essencia-de-lideranca\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">lideran\u00e7a<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Al\u00e9m disso, a adapta\u00e7\u00e3o \u00e0s mudan\u00e7as nas prefer\u00eancias do consumidor \u00e9 fundamental para construir uma <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">experi\u00eancia de compra relevante<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">As tend\u00eancias de e-commerce muitas vezes refletem as demandas e <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/projetoslayerup.com.br\/layerup\/tendencias-de-consumo-em-2024-o-que-os-consumidores-buscam\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">expectativas do p\u00fablico<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, oferecendo <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">insights <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">valiosos para <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/projetoslayerup.com.br\/layerup\/personalizacao-de-servicos-como-oferecer-essa-pratica-na-sua-empresa\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">personalizar<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> estrat\u00e9gias de marketing, melhorar a experi\u00eancia do cliente e fortalecer a lealdade.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">O conhecimento das tend\u00eancias tamb\u00e9m desempenha um papel crucial na cria\u00e7\u00e3o de uma identidade de marca moderna. Marcas que abra\u00e7am a inova\u00e7\u00e3o e incorporam as \u00faltimas tend\u00eancias demonstram <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">mais autoridade<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, o que, por sua vez, aumenta a percep\u00e7\u00e3o de valor por parte dos consumidores.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Al\u00e9m disso, <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">o e-commerce \u00e9 um ambiente altamente competitivo<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Conhecer as tend\u00eancias n\u00e3o apenas permite que os neg\u00f3cios se destaquem, mas tamb\u00e9m oferece a oportunidade de explorar novos mercados e nichos.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Isso proporciona uma vantagem estrat\u00e9gica ao direcionar esfor\u00e7os e recursos para \u00e1reas que est\u00e3o alinhadas com essas tend\u00eancias emergentes.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Por isso, neste conte\u00fado in\u00e9dito, exploramos <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">as principais tend\u00eancias de e-commerce e porqu\u00ea voc\u00ea deve aplic\u00e1-las<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> em sua loja online. Para conferir cada uma delas, basta continuar a leitura.<\/span><\/p>\n<p><b id=\"docs-internal-guid-867a910d-7fff-292a-3cea-e6f0ffb29fcd\" style=\"font-weight: normal;\">\u00a0<\/b><\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 16pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Por que explorar as tend\u00eancias de e-commerce?<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Para evidenciar melhor a import\u00e2ncia de investir na aplica\u00e7\u00e3o das tend\u00eancias de e-commerce para 2024 (desde que elas se enquadrem na sua realidade), trouxemos alguns dados sobre o setor, confira:<\/span><\/p>\n<ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\">\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\">\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">O faturamento do e-commerce no Brasil em 2023 foi de <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">R$ 185,7 bilh\u00f5es<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, segundo dados da Abcomm (Associa\u00e7\u00e3o Brasileira de Com\u00e9rcio Eletr\u00f4nico).<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\">\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">De acordo com a pesquisa \u201cE-commerce Trends 2024\u201d, realizada pela Octadesk em parceria com o Opinion Box, 62% dos consumidores realizam <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">de duas a cinco compras online por m\u00eas<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: disc; font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\">\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 0pt; margin-bottom: 12pt;\" role=\"presentation\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Segundo a Abcomm, a expectativa \u00e9 de que o faturamento do e-commerce em 2024 atinja <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">R$ 205,11 bilh\u00f5es<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, o que representa um aumento de 10.45% com rela\u00e7\u00e3o \u00e0 estimativa de 2023.<\/span><\/p>\n<\/li>\n<\/ul>\n<h2 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 16pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Tend\u00eancias de e-commerce para 2024<\/span><\/h2>\n<h3 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Jornada de compra multicanal<\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Vivemos em uma era onde <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">a jornada de compra n\u00e3o \u00e9 mais linear<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">. Os consumidores se movem atrav\u00e9s de diversos canais, online e offline, antes de tomarem uma decis\u00e3o de compra.\u00a0<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A jornada de compra multicanal refere-se a essa experi\u00eancia integrada, onde os consumidores <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">transitam entre diferentes pontos de contato<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> para explorar, pesquisar e, finalmente, adquirir produtos ou servi\u00e7os. Com isso, \u00e9 poss\u00edvel personalizar a experi\u00eancia do consumidor, aproximando e gerando identifica\u00e7\u00e3o entre ele e a sua marca.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pesquisa por voz e imagem<\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">O mundo da pesquisa online est\u00e1 passando por uma transforma\u00e7\u00e3o fascinante, impulsionada principalmente pela tecnologia de pesquisa por voz e imagem.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Esses recursos s\u00e3o capazes de <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">aumentar a acessibilidade do site<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, ao mesmo tempo que v\u00e3o ao encontro do <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">frenesi<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> das tecnologias de assistente virtual. Afinal, basta um comando de voz, ou o escaneamento de uma embalagem, para o cliente receber a lista de produtos desejada.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Foco em vendas pelo mobile<\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Segundo a pesquisa E-commerce Trends 2023, <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">73% dos clientes compram online pelo smartphone<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, o que refor\u00e7a a import\u00e2ncia do <\/span><a style=\"text-decoration: none;\" href=\"https:\/\/projetoslayerup.com.br\/layerup\/mobile-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #1155cc; background-color: transparent; font-weight: bold; font-style: italic; font-variant: normal; text-decoration: underline; -webkit-text-decoration-skip: none; text-decoration-skip-ink: none; vertical-align: baseline; white-space: pre-wrap;\">mobile first<\/span><\/a><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Essa \u00e9 uma tend\u00eancia que promete se manter em alta neste ano, visto que os smartphones proporcionam muito mais praticidade no momento da compra. Por isso, <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">invista em um e-commerce responsivo<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Intelig\u00eancia artificial (IA)<\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">A IA pode ser um \u00f3timo recurso para oferecer um atendimento ao cliente automatizado, atrav\u00e9s de chatbots, assim como oferecer uma <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">experi\u00eancia de personaliza\u00e7\u00e3o para cada cliente<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, de acordo com seus gostos e necessidades.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Al\u00e9m de auxiliar na parte operacional para prever demanda, o uso de IA no e-commerce tamb\u00e9m pode indicar a necessidade de reposi\u00e7\u00e3o de estoque e abastecimento.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 13.999999999999998pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Recommerce<\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">O &#8220;recommerce,&#8221; ou com\u00e9rcio de produtos usados, \u00e9 uma tend\u00eancia crescente que est\u00e1 redefinindo a maneira como encaramos o <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">ciclo de vida dos produtos<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Em vez de descartar itens usados, o recommerce oferece uma alternativa sustent\u00e1vel, promovendo a <\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">reutiliza\u00e7\u00e3o e a redu\u00e7\u00e3o<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> do desperd\u00edcio.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">O marketplace Enjoei, que nasceu com o prop\u00f3sito de sustentabilidade, prova isso. Assim como a populariza\u00e7\u00e3o dos brech\u00f3s.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Essa \u00e9 uma tend\u00eancia que promete se manter forte este ano.<\/span><\/p>\n<h2 dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 16pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Em resumo, o e-commerce \u00e9 uma constante\u2026<\/span><\/h2>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Conhecer as tend\u00eancias de e-commerce \u00e9 mais do que acompanhar a moda digital; \u00e9 uma estrat\u00e9gia essencial para navegar pelo futuro com confian\u00e7a.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00c9 uma jornada de descoberta constante<\/span><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">, explorando oportunidades, entendendo o cliente moderno e construindo um caminho s\u00f3lido para um sucesso duradouro e consistente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\" style=\"line-height: 1.7999999999999998; text-align: justify; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Para continuar explorando esse tema, trouxemos a indica\u00e7\u00e3o do blog post \u201cSEO para E-commerce: 20 dicas infal\u00edveis\u201d. Para conferir o conte\u00fado, basta clicar no banner abaixo.<\/span><\/p>\n<div><a href=\"https:\/\/projetoslayerup.com.br\/layerup\/seo-para-e-commerce-20-dicas-infaliveis\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: 12pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-52641\" src=\"https:\/\/projetoslayerup.com.br\/layerup\/wp-content\/uploads\/2024\/01\/CTA_02.png\" alt=\"tend\u00eancias para o e-commerce 2024\" width=\"900\" height=\"309\" srcset=\"https:\/\/projetoslayerup.com.br\/layerup\/wp-content\/uploads\/2024\/01\/CTA_02.png 900w, https:\/\/projetoslayerup.com.br\/layerup\/wp-content\/uploads\/2024\/01\/CTA_02-300x103.png 300w, https:\/\/projetoslayerup.com.br\/layerup\/wp-content\/uploads\/2024\/01\/CTA_02-768x264.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>No vasto e din\u00e2mico mundo do e-commerce, a capacidade de antecipar e compreender as tend\u00eancias \u00e9 como possuir um GPS em dire\u00e7\u00e3o ao sucesso. Afinal, estar ciente das mudan\u00e7as e inova\u00e7\u00f5es no e-commerce n\u00e3o \u00e9 apenas uma vantagem competitiva, mas uma estrat\u00e9gia essencial para o crescimento sustent\u00e1vel dos neg\u00f3cios. Conhecer as tend\u00eancias desse setor permite [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":52957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28,54,105],"tags":[498,127,711],"class_list":["post-52639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudo-estrategico","category-desenvolvimento-de-sites","category-planejamento-estrategico","tag-layerup","tag-e-commerce","tag-tendencias-2024"],"acf":[],"_links":{"self":[{"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/posts\/52639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/comments?post=52639"}],"version-history":[{"count":4,"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/posts\/52639\/revisions"}],"predecessor-version":[{"id":53003,"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/posts\/52639\/revisions\/53003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/media\/52957"}],"wp:attachment":[{"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/media?parent=52639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/categories?post=52639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/projetoslayerup.com.br\/layerup\/wp-json\/wp\/v2\/tags?post=52639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}